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Who are they? A profile of complainants about advertising in Australia

Volkov, Michael, Harker, Debra and Harker, Michael 2003, Who are they? A profile of complainants about advertising in Australia, in 2003 AMA Winter educators' Conference: Marketing theory and Applications, Volume 14, American Marketing Association, Chicago, Ill., pp. 267-273.

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Title Who are they? A profile of complainants about advertising in Australia
Author(s) Volkov, MichaelORCID iD for Volkov, Michael orcid.org/0000-0002-2459-4515
Harker, Debra
Harker, Michael
Conference name AMA Winter Educators' Conference. (2003: Chicago, Ill.)
Conference location Chicago, Ill.
Conference dates Feb. 2003
Title of proceedings 2003 AMA Winter educators' Conference: Marketing theory and Applications, Volume 14
Editor(s) Henderson, Geraldine R.
Moore, Marian Chapman
Publication date 2003
Series Series (American Marketing Association)
Conference series AMA Winter Educators' Conference
Start page 267
End page 273
Publisher American Marketing Association
Place of publication Chicago, Ill.
Summary Advertising expenditure in Australia has almost doubled in the last 10 years even though some advertisements maybe ''unacceptable." We investigated consumer complaint responses specifically within the area of advertising in Australia. Our findings indicate that these complainants to be older, more highly educated and more likely to be female, than the population at large.
Notes Reproduced with the kind permission of the copyright owner.
ISBN 0909756961
9780909756963
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2006, American Marketing Association
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30006204

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.