Consumer construction of sport consumption experiences through role play : a literature review Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane 2007, Consumer construction of sport consumption experiences through role play : a literature review. In James, Jeffrey (ed), Sport marketing across the spectrum: research from emerging, developing and established scholars, Fitness Information Technology, Morgantown, WV, pp.29-42. Attached Files Name Description MIMEType Size Downloads Title Consumer construction of sport consumption experiences through role play : a literature review Author(s) Volkov, Michael orcid.org/0000-0002-2459-4515 Johnson Morgan, Melissa Summers, Jane Title of book Sport marketing across the spectrum: research from emerging, developing and established scholars Editor(s) James, Jeffrey Publication date 2007 Chapter number 3 Total chapters 15 Start page 29 End page 42 Total pages 14 Publisher Fitness Information Technology Place of Publication Morgantown, WV Keyword(s) sport marketing sports fans experiential consumption role play Summary Evidence exists in the literature that many traditional consumer behaviours have fundamentally different meanings when considered in an experiential context. This paper posits that voicing during the experiential consumption of sport may in fact be a factor of experiential consumption rather than an expression of dissatisfaction as in the traditional complaint behaviour model. This is significant in the interpretation of experiential sport consumption where vocalising appears to serve purposes other than complaining. This paper revises the traditional complaint behaviour literature for explanations about vocalising and then offers some alternate conceptual propositions using experiential consumption literature. ISBN 9781885693808 188569380X Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category B1.1 Book chapter Copyright notice ©2007, Fitness Information Technology Persistent URL http://hdl.handle.net/10536/DRO/DU:30006910 Document type: Book Chapter Collections: Faculty of Arts and Education Faculty of Business and Law School of Management and Marketing Higher Education Research Group   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 05 Dec 2008, 13:10:07 EST Thu, 29 Apr 2010, 13:49:17 EST Tue, 18 May 2010, 10:52:40 EST Tue, 18 May 2010, 10:54:15 EST Mon, 31 May 2010, 09:30:18 EST Tue, 01 Jun 2010, 10:39:23 EST Mon, 14 Jun 2010, 12:45:50 EST Mon, 20 Feb 2012, 09:13:41 EST Tue, 14 Oct 2014, 07:36:05 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 2039 Abstract Views, 5 File Downloads  -  Detailed Statistics Created: Mon, 29 Sep 2008, 08:39:01 EST