The departing train: on-line museum marketing in the age of engagement
Bartak, Amelia 2007, The departing train: on-line museum marketing in the age of engagement. In Rentschler, Ruth and Hede, Anne-Marie (ed), Museum marketing: competing in the global marketplace, Elsevier, Amsterdam, Netherlands, pp.21-34.
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The departing train: on-line museum marketing in the age of engagement
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