Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green intention D'Souza, Clare, Taghian, Mehdi and Khosla, Rajiv 2007, Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green intention, Journal of targeting, measurement and analysis for marketing, vol. 15, no. 2, pp. 69-78, doi: 10.1057/palgrave.jt.5750039. Attached Files Name Description MIMEType Size Downloads Title Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green intention Author(s) D'Souza, Clare Taghian, Mehdi orcid.org/0000-0001-6163-6107 Khosla, Rajiv Journal name Journal of targeting, measurement and analysis for marketing Volume number 15 Issue number 2 Start page 69 End page 78 Publisher Palgrave Macmillan Ltd. Place of publication Basingstoke, England Publication date 2007 ISSN 0967-3237 1479-1862 Keyword(s) consumer behaviour environment green marketing Summary Research indicates that the environment has had a definite impact on consumer behaviour whereby suggesting to target consumers according to their environmental beliefs. This study investigated the consumers' green purchase behaviour using price and quality attributes as contributors to the formation of purchase intention. It attempts to construct a model that may facilitate the better understanding of green consumers' market segments through the use of an intelligent soft computing model. The model is designed to incorporate knowledge, beliefs, demographic profiles and situational variables. This potentially provides a more direct method for companies to gauge consumers' intention to purchase green products. The results showed strong preference for companies to place higher priority on reducing pollution than on increasing profitability. It highlighted different clusters that demonstrate various levels of the strength of intention to purchase and market segment profiles. Language eng DOI 10.1057/palgrave.jt.5750039 Field of Research 150599 Marketing not elsewhere classified HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2007, Palgrave Macmillan Ltd. Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30007041 Document type: Journal Article Collections: Faculty of Arts and Education Faculty of Business and Law Deakin Business School Higher Education Research Group Open Access Collection Related Links Link Description Link to full-text (open access)   Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Tue, 27 Jan 2009, 15:30:44 EST Thu, 28 Apr 2011, 16:54:29 EST Thu, 28 Apr 2011, 17:02:23 EST Mon, 26 Sep 2011, 15:41:24 EST Mon, 26 Sep 2011, 15:42:26 EST Wed, 06 Nov 2019, 19:35:21 EST Tue, 14 Dec 2021, 02:36:51 EST Mon, 14 Feb 2022, 18:35:52 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 1392 Abstract Views, 2 File Downloads  -  Detailed Statistics Created: Mon, 29 Sep 2008, 08:47:36 EST