An architecture of rewards: a new poetics to exhibition design?

Witcomb, Andrea 2007, An architecture of rewards: a new poetics to exhibition design?, Museology, no. 4, pp. 19-33.

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Title An architecture of rewards: a new poetics to exhibition design?
Author(s) Witcomb, AndreaORCID iD for Witcomb, Andrea
Journal name Museology
Issue number 4
Start page 19
End page 33
Publisher University of Aegean
Place of publication [Greece]
Publication date 2007
ISSN 1109-9348
Keyword(s) experiential
architecture of rewards
in media
Summary This paper argues that the influence of multimedia on exhibition practices can be felt not only by the presence of multimedia interactives in the exhibition itself but more generally by the presence of similar structural principles. The argument is conducted by borrowing from Stephen Johnson’s (2005) thesis that contemporary forms of popular culture, particularly those found in video games, television and film, are based on an ‘architecture of rewards’. In taking this term across to exhibition practices, I use it to analyse an approach to the interpretation of a heritage site, which attempts neither to reconstruct its former uses nor to insert traditional forms of ‘contextual’ displays. Instead, I argue that the curatorial attempt to find ways in which the site could become the principal object of display resulted in the conscious production of narrative gaps which become the structural armature for the encouragement of game playing in a similar process to that discussed by Johnson in relation to video games.
Language eng
Field of Research 210204 Museum Studies
200199 Communication and Media Studies not elsewhere classified
200299 Cultural Studies not elsewhere classified
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©Department of Cultural Technology and Communication, University of Aegean, Greece
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Document type: Journal Article
Collections: Faculty of Arts and Education
School of History, Heritage and Society
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