The explanatory potential of congruence in the relationship between retail image, brand image and retail customer satisfaction Debenham, Tim, Bridson, Kerrie and Vocino, Andrea 2007, The explanatory potential of congruence in the relationship between retail image, brand image and retail customer satisfaction, in ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, School of Business, Dept. of Marketing, Dunedin, N.Z., pp. 380-387. Attached Files Name Description MIMEType Size Downloads bridson-explanatorypotential-2007.pdf Published version application/pdf 53.99KB 728 Title The explanatory potential of congruence in the relationship between retail image, brand image and retail customer satisfaction Author(s) Debenham, Tim Bridson, Kerrie orcid.org/0000-0002-3454-9910 Vocino, Andrea orcid.org/0000-0002-5551-9059 Conference name Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago) Conference location University of Otago, Dunedin, NZ Conference dates 3-5 Dec. 2007 Title of proceedings ANZMAC 2007 : 3Rs, reputation responsibility relevance Editor(s) Thyne, Maree Deans, Kenneth R. Gnoth, Juergen Publication date 2007 Conference series Australian and New Zealand Marketing Academy Conference Start page 380 End page 387 Publisher University of Otago, School of Business, Dept. of Marketing Place of publication Dunedin, N.Z. Summary This paper aims to contribute to current customer satisfaction and retailing literature by conceptualising the relationship between retail image, brand image and whether a congruent relationship between the two influences customer satisfaction. Whilst most literature pertaining to customer satisfaction tends to consider the concept in terms of an independent variable, this paper seeks to explore retail image and brand image as antecedents to achieving this state and further proposing the mediating explanatory potential that a congruent relationship between the two plays. A conceptual model is developed, central constructs and subsequent research propositions are discussed. Notes Reproduced with the kind permission of the copyright owner. Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1 Full written paper - refereed Copyright notice ©2007, ANZMAC Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30008116 Document type: Conference Paper Collections: Faculty of Arts and Education Faculty of Business and Law School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 26 Feb 2009, 12:37:32 EST Tue, 23 Jun 2009, 12:14:44 EST Wed, 28 Apr 2010, 14:31:00 EST Wed, 28 Apr 2010, 14:32:14 EST Tue, 15 Nov 2011, 11:33:19 EST Fri, 16 Mar 2012, 16:27:00 EST Thu, 26 Jun 2014, 13:34:11 EST Tue, 05 Dec 2017, 06:21:46 EST Fri, 07 Sep 2018, 13:50:55 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 1453 Abstract Views, 728 File Downloads  -  Detailed Statistics Created: Mon, 29 Sep 2008, 09:04:44 EST