A usability instrument for evaluating websites-navigation elements

Fisher, J., Bentley, J., Turner, R. and Craig, A. 2004, A usability instrument for evaluating websites-navigation elements, in OZCHI 2004 conference proceedings : Supporting community interaction : possibilities and challenges, University of Wollongong, Sydney, N.S.W., pp. 1-12.

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Title A usability instrument for evaluating websites-navigation elements
Author(s) Fisher, J.
Bentley, J.
Turner, R.
Craig, A.ORCID iD for Craig, A. orcid.org/0000-0003-4295-7428
Conference name Australasian Computer Human Interaction. Conference (2004 : Wollongong, NSW)
Conference location Wollongong,New South Wales
Conference dates 21-24 November 2004
Title of proceedings OZCHI 2004 conference proceedings : Supporting community interaction : possibilities and challenges
Editor(s) Hyland, Peter
Vrazelic, Lejla
Publication date 2004
Conference series Australasian Computer Human Interaction Conference
Start page 1
End page 12
Publisher University of Wollongong
Place of publication Sydney, N.S.W.
Summary Many small businesses websites have become an important advertising medium. However little consideration is given to how these websites might be made more effective. Many factors impact on website effectiveness, including navigation. Research here describes a usability instrument developed for evaluating small business websites and uses navigation as an example of its application. The research found that the quality of navigation does have an impact on ease-of-use of a site, user's emotional response and frustration levels and a user's intention to return to that website. The research also established the statistically significant elements that contribute to navigation.
Language eng
Field of Research 080602 Computer-Human Interaction
Socio Economic Objective 970108 Expanding Knowledge in the Information and Computing Sciences
HERDC Research category E1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30009632

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