Irish theme pubs : an evaluation of environmental cues O'Mahony, G. Barry, Binney, Wayne and Hall, John 2004, Irish theme pubs : an evaluation of environmental cues, in CAUTHE 2004 : Creating tourism knowledge : Proceedings of the 2004 Council for Australian Tourism and Hospitality Education conference, University of Queensland, Brisbane, Qld., pp. 546-557. Attached Files Name Description MIMEType Size Downloads hall-irishtheme-2004.pdf Published version application/pdf 690.36KB 240 Title Irish theme pubs : an evaluation of environmental cues Author(s) O'Mahony, G. Barry Binney, Wayne Hall, John orcid.org/0000-0002-6453-8964 Conference name Council for Australian Tourism and Hospitality Education. Conference (2004: Brisbane, Qld.) Conference location Brisbane, Qld. Conference dates 10-13 Feb. 2004 Title of proceedings CAUTHE 2004 : Creating tourism knowledge : Proceedings of the 2004 Council for Australian Tourism and Hospitality Education conference Editor(s) Cooper, Chris Publication date 2004 Conference series Council for Australian Tourism and Hospitality Education Conference Start page 546 End page 557 Total pages 12 Publisher University of Queensland Place of publication Brisbane, Qld. Summary A major phenomenon in hospitality retailing in recent years has been the growth in Irish theme pubs. These pubs consist of a collection of both tangible and intangible attributes referred to as environmental cues or atmospherics. Although environmental cues have been found to have a significant influence on consumer behaviour, little research has been conducted into their effects within Irish theme pubs. Using an established research framework, the aims of this study were to identify and evaluate environmental cues within Irish theme pubs and to establish how the dimensions of this framework influenced customers of Irish theme pubs in Melbourne. Qualitative interviews were conducted with customers of six selected Irish theme pubs and with the owners of these establishments. Whilst confirming the impOliance of environmental cues to Irish theme pub customers, the study also provides information that has application for hospitality retailers. Notes Reproduced with the kind permission of the copyright owner. ISBN 1864997583 9781864997583 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category E1 Full written paper - refereed Copyright notice ©2004, CAUTHE Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30009658 Document type: Conference Paper Collections: Faculty of Arts and Education Faculty of Business and Law Deakin Business School Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 06 Feb 2009, 11:03:03 EST Tue, 23 Jun 2009, 12:09:26 EST Mon, 10 May 2010, 15:17:52 EST Mon, 10 May 2010, 15:19:50 EST Tue, 01 Jun 2010, 09:21:44 EST Wed, 09 Nov 2011, 11:48:33 EST Tue, 12 Jun 2012, 14:30:42 EST Wed, 13 Jun 2012, 11:48:04 EST Wed, 13 Jun 2012, 11:49:05 EST Fri, 10 Oct 2014, 08:23:48 EST Tue, 05 Dec 2017, 06:23:50 EST Mon, 22 Jan 2018, 13:55:04 EST Fri, 07 Sep 2018, 18:00:22 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 893 Abstract Views, 240 File Downloads  -  Detailed Statistics Created: Tue, 14 Oct 2008, 07:00:43 EST