University students are not customers : when marketing goes awry!

Svensson, Goran and Wood, Greg 2004, University students are not customers : when marketing goes awry!, in AMS 2004 : Developments in marketing science, Academy of Marketing Science, Miami, Fla..

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Title University students are not customers : when marketing goes awry!
Author(s) Svensson, Goran
Wood, Greg
Conference name Academy of Marketing Science. Conference (2004 : Vancouver, Canada)
Conference location Vancouver, Canada
Conference dates 26-29 May 2004
Title of proceedings AMS 2004 : Developments in marketing science
Editor(s) Spotts, Harlan E.
Publication date 2004
Conference series Academy of Marketing Science Conference
Publisher Academy of Marketing Science
Place of publication Miami, Fla.
ISBN 0939783266
Language eng
Field of Research 150599 Marketing not elsewhere classified
Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
HERDC Research category E1 Full written paper - refereed
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