Towards a business-value oriented eCRM : a preliminary action research project Chin, Carolyn Ye-Phern, Ding, Melissa Soo and Unnithan, Chandana 2002, Towards a business-value oriented eCRM : a preliminary action research project, Deakin University School of Information Systems, Geelong, Vic.. Attached Files Name Description MIMEType Size Downloads Title Towards a business-value oriented eCRM : a preliminary action research project Alternative title School working papers series 2002 : towards a business-value oriented eCRM : a preliminary action research project Author(s) Chin, Carolyn Ye-Phern Ding, Melissa Soo Unnithan, Chandana Publication date 2002 Series School working papers (Deakin University. School of Information Systems : Online) ; SWP2002/31 Publisher Deakin University School of Information Systems Place of publication Geelong, Vic. Keyword(s) Customer relations Relationship marketing Marketing -- Management CRM complaint management system business values ROI eCRM Language eng Field of Research 080699 Information Systems not elsewhere classified HERDC Research category A6 Research report/technical paper Persistent URL http://hdl.handle.net/10536/DRO/DU:30010159 Document type: Report Collection: School of Information and Business Analytics Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 21 Oct 2008, 07:59:22 EST Mon, 24 Aug 2009, 12:01:42 EST Mon, 24 Aug 2009, 12:04:59 EST Mon, 24 Aug 2009, 12:07:18 EST Wed, 25 Jul 2012, 16:27:19 EST Fri, 27 Jul 2012, 13:00:46 EST Wed, 01 Aug 2012, 08:26:41 EST Tue, 04 Jun 2013, 13:44:43 EST Fri, 22 Aug 2014, 16:02:29 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 468 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Tue, 21 Oct 2008, 07:59:22 EST