Principles of marketing Kotler, Philip, Adam, Stewart, Brown, L. and Armstrong, G. 2003, Principles of marketing, 2nd ed., Pearson Education Australia, Frenchs Forest, N.S.W.. Attached Files Name Description MIMEType Size Downloads Title Principles of marketing Author(s) Kotler, Philip Adam, Stewart Brown, L. Armstrong, G. Publication date 2003 Edition 2nd Total pages xxiii, 656 p. Publisher Pearson Education Australia Place of Publication Frenchs Forest, N.S.W. Keyword(s) Marketing Notes Contents: 1. Marketing: creating excitement and value -- 2. Strategic marketing and planning -- 3. The global marketing environment -- 4. Information management and marketing research -- 5. Consumer market behaviour -- 6. Business market behaviour -- 7. Market segmentation, targeting and positioning -- 8. Products: goods, services and experiences -- 9. New products -- 10. Pricing considerations and approaches -- 11. Placement -- 12. IMC: advertising and public relations -- 13. IMC: sales promotion and selling -- 14. IMC: direct and online marketing -- 15. Connecting with the borderless global markets -- 16. Ethics and marketing compliance. ISBN 1740098110 9781740098113 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category A3 Revision/new edition Copyright notice ©2003, Pearson Education Australia Persistent URL http://hdl.handle.net/10536/DRO/DU:30010209 Document type: Book Collections: Faculty of Business and Law School of Management and Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 21 Oct 2008, 07:59:54 EST Tue, 26 May 2009, 14:37:55 EST Tue, 26 May 2009, 14:41:13 EST Tue, 26 May 2009, 14:42:28 EST Wed, 19 May 2010, 16:26:49 EST Wed, 27 Aug 2014, 21:41:14 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 861 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Tue, 21 Oct 2008, 07:59:54 EST