Marketing Kotler, Philip, Brown, Linden, Adam, Stewart and Armstrong, Gary 2004, Marketing, 6th ed., Pearson Education, Australia. Attached Files Name Description MIMEType Size Downloads Title Marketing Author(s) Kotler, Philip Brown, Linden Adam, Stewart Armstrong, Gary Publication date 2004 Edition 6th Total pages xxxi, 944 p. Publisher Pearson Education Place of Publication Australia Keyword(s) Marketing -- Australia -- Management Marketing -- New Zealand -- Management Summary The most comprehensive and authoritative introductory marketing text available for Australian students. The new edition has been completely updated to reflect recent changes in marketing theory and practice caused by new technologies and new ways of organising. Three Australian authors. ISBN 1741031591 9781741031591 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category A3 Revision/new edition Copyright notice ©2004, Pearson Education Persistent URL http://hdl.handle.net/10536/DRO/DU:30010271 Document type: Book Collections: Faculty of Business and Law School of Management and Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 21 Oct 2008, 08:00:36 EST Tue, 26 May 2009, 11:46:45 EST Tue, 26 May 2009, 11:48:58 EST Tue, 26 May 2009, 11:50:20 EST Wed, 19 May 2010, 16:25:46 EST Wed, 27 Aug 2014, 21:41:28 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 763 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Tue, 21 Oct 2008, 08:00:36 EST