Marketing Kotler, Philip, Brown, L., Adam, Stewart, Burton, S. and Armstrong, G. 2007, Marketing, 7th ed.. Edited by Kotler, Philip, Brown, L., Adam, Stewart, Burton, S. and Armstrong, G., Pearsons Education Australia, Frenchs Forest, N.S.W.. Attached Files Name Description MIMEType Size Downloads Title Marketing Author(s) Kotler, Philip Brown, L. Adam, Stewart Burton, S. Armstrong, G. Editor(s) Kotler, Philip Brown, L. Adam, Stewart Burton, S. Armstrong, G. Publication date 2007 Edition 7th Total pages xxxi, 904 p. Publisher Pearsons Education Australia Place of Publication Frenchs Forest, N.S.W. Keyword(s) Marketing -- Textbooks Summary Marketing: plus one key student access kit online. Notes Contents: Part One. Understanding the marketing process and strategic planning. -- 1. Marketing: creating value -- 2. Customer retention and business profits -- 3. Strategic planning and marketing -- 4. Marketing plans -- Part Two. Market analysis, targeting and positioning. 5. The global marketing environment -- 6. Information management and marketing research -- 7. Consumer behaviour -- 8. Business-to-business behaviour -- 9. Market analysis and applications -- 10. Market segmentation, targeting and positioning -- Part Three. Working with the extended marketing mix. 11. Products: goods, services and experiences -- 12. New products -- 13. Pricing considerations and approaches -- 14. Marketing channels and logistic networks -- 15. Retailing and wholesaling -- 16. Advertising and public relations -- 17. Managing sales promotion and selling -- 18. Direct and online marketing -- 19. Sustainable competitive advantage -- Part Four. Extending the marketing management. 20. Tapping into markets across the globe -- 21. Responsible marketing. ISBN 0733975771 9780733975776 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category A3 Revision/new edition Copyright notice ©2006, Pearson Education Australia (a division of Pearson Australia Group Pty Ltd) Persistent URL http://hdl.handle.net/10536/DRO/DU:30010475 Document type: Book Collections: Faculty of Business and Law School of Management and Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 21 Oct 2008, 08:02:51 EST Thu, 21 May 2009, 11:50:47 EST Fri, 10 Jul 2009, 12:31:48 EST Wed, 27 Aug 2014, 21:41:56 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 21563 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Tue, 21 Oct 2008, 08:02:51 EST