Direct, database and online marketing in sport Turner, Paul 2007, Direct, database and online marketing in sport. In Beech, John and Chadwick, Simon (ed), Marketing of sport, Pearson, Harlow, England, pp.239-265. Attached Files Name Description MIMEType Size Downloads Title Direct, database and online marketing in sport Author(s) Turner, Paul orcid.org/0000-0002-4875-0404 Title of book Marketing of sport Editor(s) Beech, John Chadwick, Simon Publication date 2007 Chapter number 12 Total chapters 24 Start page 239 End page 265 Total pages 27 Publisher Pearson Place of Publication Harlow, England Notes Overview of chapter; Introduction; Direct marketing; Database marketing; Web and email list database creation; Database privacy policies; Online marketing; Applications of the internet for sport; Conclusions; Discussion questions; Guided reading; Bibliography; Recommended web sites ISBN 9780273688266 027368826X Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category B2 Book chapter in non-commercially published book Persistent URL http://hdl.handle.net/10536/DRO/DU:30010984 Document type: Book Chapter Collections: Faculty of Business and Law School of Management and Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Tue, 21 Oct 2008, 08:33:50 EST Tue, 07 Jul 2009, 09:35:25 EST Wed, 27 Aug 2014, 21:42:24 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 647 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Tue, 21 Oct 2008, 08:33:50 EST