Considering if there is a need to measure the social impact of charities?
Polonsky, Michael 2004, Considering if there is a need to measure the social impact of charities?, in Nonprofit marketing : perspectives and advances, School of Business and Information Management, Faculty of Economics and Commerce, Australian National University, Canberra, A.C.T., pp. 51-57.
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Title
Considering if there is a need to measure the social impact of charities?
This paper proposes that a multidimensional measure of charities’ social impact should be developed. This would allow donors to evaluate the potential social benefit of giving to one cause or another. While such a multidimensional approach would be complicated, it could build on the literature suggesting that firms be measured using triple bottom line accounting and those used to evaluate firms for inclusion for ethical investing.
ISBN
0646439405 9780646439402
Language
eng
Field of Research
150503 Marketing Management (incl Strategy and Customer Relations)
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