Considering if there is a need to measure the social impact of charities? Polonsky, Michael 2004, Considering if there is a need to measure the social impact of charities?, in Nonprofit marketing : perspectives and advances, School of Business and Information Management, Faculty of Economics and Commerce, Australian National University, Canberra, A.C.T., pp. 51-57. Attached Files Name Description MIMEType Size Downloads Title Considering if there is a need to measure the social impact of charities? Author(s) Polonsky, Michael orcid.org/0000-0003-2395-1311 Conference name Australasian Nonprofit Marketing Conference (1st : 2004 : Canberra, A.C.T.) Conference location Canberra, A.C.T. Conference dates 23-24 Sep 2004 Title of proceedings Nonprofit marketing : perspectives and advances Editor(s) Mort, Gillian Publication date 2004 Conference series Australasian Nonprofit Marketing Conference Start page 51 End page 57 Publisher School of Business and Information Management, Faculty of Economics and Commerce, Australian National University Place of publication Canberra, A.C.T. Keyword(s) charity evaluation triple bottom line social impact Summary This paper proposes that a multidimensional measure of charities’ social impact should be developed. This would allow donors to evaluate the potential social benefit of giving to one cause or another. While such a multidimensional approach would be complicated, it could build on the literature suggesting that firms be measured using triple bottom line accounting and those used to evaluate firms for inclusion for ethical investing. ISBN 0646439405 9780646439402 Language eng Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) Socio Economic Objective 970113 Expanding Knowledge in Education HERDC Research category E1.1 Full written paper - refereed ERA Research output type E Conference publication Persistent URL http://hdl.handle.net/10536/DRO/DU:30016257 Document type: Conference Paper Collections: Faculty of Arts and Education Faculty of Business and Law School of Management and Marketing Higher Education Research Group   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 22 Apr 2009, 09:45:43 EST Wed, 22 Apr 2009, 09:48:13 EST Thu, 23 Apr 2009, 09:02:48 EST Thu, 23 Apr 2009, 09:03:43 EST Thu, 23 Apr 2009, 09:04:14 EST Thu, 11 Jun 2009, 15:25:18 EST Fri, 16 Oct 2009, 12:25:16 EST Thu, 22 Apr 2010, 17:40:02 EST Tue, 31 Jul 2012, 14:34:19 EST Wed, 01 Aug 2012, 08:49:20 EST Fri, 23 Nov 2012, 14:16:16 EST Fri, 23 Nov 2012, 14:17:49 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 902 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Wed, 22 Apr 2009, 09:45:40 EST by Rachael Wilson

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