What are we measuring when we evaluate journals?

Polonsky, Michael jay and Whitelaw, Paul 2005, What are we measuring when we evaluate journals?, Journal of marketing education, vol. 27, no. 2, pp. 189-201, doi: 10.1177/0273475305276842.

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Title What are we measuring when we evaluate journals?
Author(s) Polonsky, Michael jayORCID iD for Polonsky, Michael jay orcid.org/0000-0003-2395-1311
Whitelaw, Paul
Journal name Journal of marketing education
Volume number 27
Issue number 2
Start page 189
End page 201
Publisher Sage Publications
Place of publication Thousand Oaks, Calif.
Publication date 2005-08-01
ISSN 0273-4753
Keyword(s) journal ranking
marketing education
Summary This article undertakes two studies to examine issues related to journal rankings. Study 1 examines the consistency between journal rankings reported in past studies. It finds that while there is consistency when comparing these studies, this consistency does not always occur outside the top-ranked journals. Study 2 explores whether individuals believe that the weighting of four underlying evaluative criteria—that is, prestige, contribution to theory, contribution to practice, and contribution to teaching—vary, based on (1) whose criteria are used (individual or individuals’ perception of their institutions weighting), (2) the geographic region in which the individuals teach (North America, Europe, and Asia-Pacific), and (3) whether or not an individual works at an institution offering a Ph.D./D.B.A. The results suggest that some differences in criteria weighting exist. Implications are discussed, with it being suggested that it may not be possible to develop a universally applicable set of journal rankings.
Language eng
DOI 10.1177/0273475305276842
Field of Research 150599 Marketing not elsewhere classified
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2005 Sage Publications
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016362

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