Campaign evaluation

Quinn-Allan, Deirdre 2009, Campaign evaluation. In Sheehan, Mark and Xavier, Robina (ed), Public relations campaigns, Oxford University Press, South Melbourne, Vic., pp.65-80.

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Title Campaign evaluation
Author(s) Quinn-Allan, Deirdre
Title of book Public relations campaigns
Editor(s) Sheehan, Mark
Xavier, Robina
Publication date 2009
Chapter number 5
Total chapters 15
Start page 65
End page 80
Total pages 16
Publisher Oxford University Press
Place of Publication South Melbourne, Vic.
Summary Aims of this chapter
* To situate the role of evaluation within the public relations campaign and examine approaches to evaluation
* To identify common barriers to campaign evaluation and consider how these can be addressed
ISBN 9780195559101
Language eng
Field of Research 200199 Communication and Media Studies not elsewhere classified
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category B1 Book chapter
Copyright notice ©2009, Oxford University Press
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