Overview of contemporary public relations theory

Kirby, Bronwyn 2009, Overview of contemporary public relations theory. In Sheehan, Mark and Xavier, Robina (ed), Public relations campaigns, Oxford University Press, South Melbourne, Vic., pp.31-51.

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Title Overview of contemporary public relations theory
Author(s) Kirby, Bronwyn
Title of book Public relations campaigns
Editor(s) Sheehan, Mark
Xavier, Robina
Publication date 2009
Chapter number 3
Total chapters 17
Start page 31
End page 51
Total pages 21
Publisher Oxford University Press
Place of Publication South Melbourne, Vic.
Summary Aims of this chapter
* To outline key theoretical frames that inform campaign development
* To demonstrate the challenges of applying cetain theories
* To illustrate the application of theory in practice
ISBN 9780195559101
Language eng
Field of Research 200101 Communication Studies
Socio Economic Objective 950299 Communication not elsewhere classified
HERDC Research category B1 Book chapter
Copyright notice ©2009, Mark Sheehan an Robina Xavier
Persistent URL http://hdl.handle.net/10536/DRO/DU:30016571

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