Case study : Coke Zero

Quinn-Allan, Deirdre 2009, Case study : Coke Zero. In Belch, George E., Belch, Michael A., Kerr, Gayle and Powell, Irene (ed), Advertising and promotion : an integrated marketing communications perspective, McGraw-Hill Australia, Sydney, N.S.W., pp.86-89.

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Title Case study : Coke Zero
Author(s) Quinn-Allan, Deirdre
Title of book Advertising and promotion : an integrated marketing communications perspective
Editor(s) Belch, George E.
Belch, Michael A.
Kerr, Gayle
Powell, Irene
Publication date 2009
Chapter number 3
Total chapters 16
Start page 86
End page 89
Total pages 4
Publisher McGraw-Hill Australia
Place of Publication Sydney, N.S.W.
Notes Case study
ISBN 9780074717660
Language eng
Field of Research 150502 Marketing Communications
Socio Economic Objective 910403 Marketing
HERDC Research category B1 Book chapter
HERDC collection year 2009
Copyright notice ©2009, McGraw-Hill Australia
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