Rentschler, Ruth and Gombault, Anne 2009, Authenticité. In Gombault, Anne, Pécheux, Florine-Livat and Durrieu, François (ed), L'AlphaBEM des industries créatives, Bordeaux Ecole de Management, BEM, [Bordeaux, France].

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Title Authenticité
Translated title Genuineness
Author(s) Rentschler, Ruth
Gombault, Anne
Title of book L'AlphaBEM des industries créatives
Editor(s) Gombault, Anne
Pécheux, Florine-Livat
Durrieu, François
Publication date 2009
Total pages 350 p.
Publisher Bordeaux Ecole de Management, BEM
Place of Publication [Bordeaux, France]
Keyword(s) Motivation intrinsèque
Art for art's sake
Comportement du consommateur culturel
Marketing experientiel
Ars longa
Notes Vous pouvez commander l'ouvrage par mail:
You can order the book by mail:
ISBN 9782950967664
Language fre
Field of Research 199999 Studies in Creative Arts and Writing not elsewhere classified
Socio Economic Objective 950104 The Creative Arts (incl. Graphics and Craft)
HERDC Research category D2 Reference work
HERDC collection year 2009
Copyright notice ©2009, BEM
Persistent URL

Document type: Book Chapter
Collections: Faculty of Business and Law
School of Management and Marketing
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