Community relations : gateways support services 2005- 06
Demetrious, Kristin 2009, Community relations : gateways support services 2005- 06. In Sheehan, Mark and Xavier, Robina (ed), Public relations campaigns, Oxford University Press, South Melbourne, Vic., pp.81-97.
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Community relations : gateways support services 2005- 06
Aims of this chapter * To define the qualities of a sustained and effective community relations campaign that meets extended social, ethical and economic imperatives * To demonstrate how organisations can choose communicative activities that holistically build community, cooperation and trust, as well as providing important funds * To identify other trends in community relations and highlight their limitations
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9780195559101
Language
eng
Field of Research
200199 Communication and Media Studies not elsewhere classified
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