Structural equation modelling of complex sample survey : an application to brand signalling data Vocino, Andrea and Oppewal, H. 2008, Structural equation modelling of complex sample survey : an application to brand signalling data, in EMAC 2008 : Marketing landscapes : a pause for thought : conference proceedings of the 37th EMAC conference held 27-30 May 2008, Brighton, England, University of Brighton, Brighton, England. Attached Files Name Description MIMEType Size Downloads vocino-structuralequationmodelling-2008.pdf Published version application/pdf 432.08KB 92 Title Structural equation modelling of complex sample survey : an application to brand signalling data Author(s) Vocino, Andrea orcid.org/0000-0002-5551-9059 Oppewal, H. Conference name European Marketing Academy (37th : 2008 : Brighton, England) Conference location Brighton, England Conference dates 27-30 May 2008 Title of proceedings EMAC 2008 : Marketing landscapes : a pause for thought : conference proceedings of the 37th EMAC conference held 27-30 May 2008, Brighton, England Editor(s) Perks, Keith Publication date 2008 Conference series European Marketing Academy Conference Publisher University of Brighton Place of publication Brighton, England Summary The purpose of this paper is to present an empirical analysis of complex sample data with regard to the biasing effect of nonindependence of observations on standard error parameter estimates. In a two-factor confirmatory factor analysis model, using real data, we show how the bias in standard errors can be derived when the nonindependence is ignored. We demonstrate that the standard error bias produced by the nonindependence of observations can be considerable and we briefly discuss solutions to overcome the problem. Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1 Full written paper - refereed Copyright notice ©2008, The Authors Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30018040 Document type: Conference Paper Collections: Faculty of Business and Law School of Management and Marketing Open Access Collection Related Links Link Description Connect to conference website Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 14 Aug 2009, 14:04:10 EST Mon, 07 Dec 2009, 14:26:40 EST Fri, 18 Jun 2010, 14:58:07 EST Fri, 18 Jun 2010, 14:59:08 EST Mon, 01 Aug 2011, 09:52:43 EST Fri, 16 Mar 2012, 16:52:54 EST Wed, 11 Jul 2012, 15:12:54 EST Thu, 12 Jul 2012, 08:55:50 EST Thu, 28 Feb 2013, 11:00:17 EST Tue, 05 Dec 2017, 06:31:32 EST Fri, 07 Sep 2018, 14:18:58 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 1059 Abstract Views, 92 File Downloads  -  Detailed Statistics Created: Fri, 14 Aug 2009, 14:04:10 EST