The influence of delivery mode on consumer choice of university Hagel, Pauline and Shaw, Robin 2007, The influence of delivery mode on consumer choice of university, in European advances in consumer research. Volume 8, Association for Consumer Research, Milan, Italy, pp. 531-536. Attached Files Name Description MIMEType Size Downloads Title The influence of delivery mode on consumer choice of university Author(s) Hagel, Pauline Shaw, Robin Conference name European Conference of the Association for Consumer Research (8th : 2007 : Milan, Italy) Conference location Milan, Italy Conference dates 10-14 July 2007 Title of proceedings European advances in consumer research. Volume 8 Editor(s) Borghini, Stefania McGrath, Mary Ann Otnes, Cele C. Publication date 2007 Conference series European Conference of the Association for Consumer Research Start page 531 End page 536 Total pages 5 Publisher Association for Consumer Research Place of publication Milan, Italy Summary This paper reports on an empirical investigation into the importance of study mode in the choice of university by Australian student-consumers, using conjoint methods. Traditional approaches to investigating student choice have overlooked study mode because they assume a norm of face-to-face attendance on-campus. Three segments were identified based on the relative importance which students placed on the university, study mode and tuition fees in making their choice, and the segments were distinguishable on some demographic and situational variables. The findings have relevance to universities across national and reputational markets in making their decisions about how to deliver educational products. Notes Access to this item is freely available via the link below. ISBN 0915552604 9780915552603 Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category E1 Full written paper - refereed HERDC collection year 2008 Persistent URL http://hdl.handle.net/10536/DRO/DU:30018041 Document type: Conference Paper Collections: Faculty of Arts and Education Faculty of Business and Law School of Management and Marketing Higher Education Research Group Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 14 Aug 2009, 14:04:11 EST Tue, 15 Dec 2009, 08:15:38 EST Tue, 15 Dec 2009, 08:17:10 EST Fri, 18 Jun 2010, 15:04:42 EST Fri, 18 Jun 2010, 15:05:52 EST Fri, 17 Sep 2010, 10:12:36 EST Thu, 07 Oct 2010, 10:32:45 EST Fri, 16 Mar 2012, 16:52:59 EST Wed, 27 Jun 2012, 09:27:10 EST Fri, 17 Oct 2014, 09:43:18 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 629 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Fri, 14 Aug 2009, 14:04:10 EST