The role of nostalgia in determining consumers' sport team identification Volkov, Michael, Johnson Morgan, Melissa and Summers, Jane 2008, The role of nostalgia in determining consumers' sport team identification, in SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, SMA, [Gold Coast, Queensland], pp. 89-103. Attached Files Name Description MIMEType Size Downloads Title The role of nostalgia in determining consumers' sport team identification Author(s) Volkov, Michael orcid.org/0000-0002-2459-4515 Johnson Morgan, Melissa Summers, Jane Conference name Sport Marketing Association (6th : 2008 : Gold Coast, Queensland) Conference location Gold Coast, Queensland Conference dates 16 - 19 July 2008 Title of proceedings SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association Editor(s) [Unknown] Publication date 2008 Conference series Sport Marketing Association Start page 89 End page 103 Total pages 15 Publisher SMA Place of publication [Gold Coast, Queensland] Keyword(s) sport team identification nostalgia consumer Summary With the many benefits related to high levels of sport team identification, sport marketers, team management and communities at large desire fans to be highly identified with sport teams. Moreover, research has identified that key to developing high levels of team identification within fans are social-psychological mechanisms such as nostalgia (Fink et al., 2002; Funk & James, 2006; Gladden & Funk, 2002). Sport managers need to recognise the importance of nostalgia in the sport setting and its influence on identification (Gladden & Funk, 2002). The purpose of this study is twofold. First, a review of the literature pertaining to team identification, nostalgia and the relationship between these two concepts is presented. Second, a conceptual model together with propositions that will be investigated are provided in order to understand what is the role of nostalgia is in determining consumers’ identification with a sport team. Language eng Field of Research 150599 Marketing not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1 Full written paper - refereed Copyright notice ©2008, SMA Persistent URL http://hdl.handle.net/10536/DRO/DU:30018060 Document type: Conference Paper Collections: Faculty of Arts and Education Faculty of Business and Law School of Management and Marketing Higher Education Research Group   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 14 Aug 2009, 14:04:23 EST Tue, 08 Dec 2009, 09:40:58 EST Tue, 08 Dec 2009, 09:41:56 EST Fri, 16 Mar 2012, 16:54:23 EST Thu, 31 May 2012, 14:27:47 EST Tue, 21 Jan 2014, 09:55:37 EST Tue, 14 Oct 2014, 07:40:49 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 879 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Fri, 14 Aug 2009, 14:04:23 EST