Students' perception of an online marketing subject : a qualitative approach Volkov, Michael, Ringer, Allison C., Bridson, Kerrie and Vocino, Andrea 2008, Students' perception of an online marketing subject : a qualitative approach, in ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Promaco Conventions, Canning Bridge, W.A., pp. 1-9. Attached Files Name Description MIMEType Size Downloads volkov-studentsperception-2008.pdf Published version application/pdf 148.11KB 349 Title Students' perception of an online marketing subject : a qualitative approach Author(s) Volkov, Michael orcid.org/0000-0002-2459-4515 Ringer, Allison C. orcid.org/0000-0003-1690-5392 Bridson, Kerrie orcid.org/0000-0002-3454-9910 Vocino, Andrea orcid.org/0000-0002-5551-9059 Conference name Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.) Conference location Olympic Park, Sydney, N.S.W. Conference dates 1-3 December 2008 Title of proceedings ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat Editor(s) Spanjaard, Daniela Denize, Sara Sharma, Neeru Publication date 2008 Conference series Australian and New Zealand Marketing Academy Conference Start page 1 End page 9 Total pages 9 Publisher Promaco Conventions Place of publication Canning Bridge, W.A. Summary Extant literature supports the growing importance of offering flexible modes of learning delivery in order to meet the needs of a diverse student cohort. The increased use of information and communication technologies (ICT) has lead to an enriched learning experience, but has also posed a number of constraints and challenges for students. Although there is an abundance of research regarding students’ perceptions, attitudes and satisfaction with the online learning environment, most of this is taken from the perspective of the distance education student. The purpose of this qualitative study is to examine these issues from the perspective of a mixed cohort of students (both on and off campus), who are required to complete a core, undergraduate marketing unit exclusively online. Notes Reproduced with the kind permission of the copyright owner. ISBN 9781863081443 1863081445 Language eng Field of Research 130306 Educational Technology and Computing Socio Economic Objective 930101 Learner and Learning Achievement HERDC Research category E1 Full written paper - refereed Copyright notice ©2008, ANZMAC Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30018123 Document type: Conference Paper Collections: Faculty of Arts and Education Faculty of Business and Law School of Management and Marketing Higher Education Research Group Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 14 Aug 2009, 14:05:05 EST Fri, 04 Dec 2009, 12:00:18 EST Fri, 04 Dec 2009, 12:02:30 EST Tue, 15 Nov 2011, 10:49:07 EST Fri, 16 Mar 2012, 16:58:40 EST Tue, 21 Jan 2014, 10:09:19 EST Tue, 14 Oct 2014, 07:40:55 EST Tue, 05 Dec 2017, 06:31:48 EST Fri, 07 Sep 2018, 14:19:41 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 2110 Abstract Views, 349 File Downloads  -  Detailed Statistics Created: Fri, 14 Aug 2009, 14:05:05 EST