Assessing indicant directionality of a media consumption construct using confirmatory tetrad analysis Wilson, Bradley, Vocino, Andrea, Stella, Jason and Adam, Stewart 2008, Assessing indicant directionality of a media consumption construct using confirmatory tetrad analysis, in ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Promaco Conventions, Canning Bridge, W.A., pp. 1-8. Attached Files Name Description MIMEType Size Downloads vocino-assessingindicant-2008.pdf Published version application/pdf 116.35KB 446 Title Assessing indicant directionality of a media consumption construct using confirmatory tetrad analysis Author(s) Wilson, Bradley Vocino, Andrea orcid.org/0000-0002-5551-9059 Stella, Jason Adam, Stewart Conference name Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.) Conference location Olympic Park, Sydney, N.S.W. Conference dates 1-3 December 2008 Title of proceedings ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat Editor(s) Spanjaard, Daniela Denize, Sara Sharma, Neeru Publication date 2008 Conference series Australian and New Zealand Marketing Academy Conference Start page 1 End page 8 Total pages 8 Publisher Promaco Conventions Place of publication Canning Bridge, W.A. Summary When assessing the psychometric properties of measures and estimate relations among latent variables, many studies in the social sciences (including marketing) often fail to comprehensively appraise the directionality of indicants. Such failures can lead to model misspecification and inaccurate parameter estimates (Jarvis et al. 2003). In order to further assess the correct directionality of a ‘media consumption’ construct’s indicants, this paper employs confirmatory tetrad analysis (CTA). Previous studies advocate this construct being best viewed as formative. However, our CTA suggests it could be modelled using a reflective orientation. We then conclude the paper drawing recommendations for future studies advocating that when assessing item directionality researchers should implement pre and post hoc tests. Notes Reproduced with the specific permission of the copyright owner. ISBN 9781863081443 1863081445 Language eng Field of Research 150506 Marketing Theory Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1 Full written paper - refereed Copyright notice ©2008, ANZMAC Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30018177 Document type: Conference Paper Collections: Faculty of Business and Law School of Management and Marketing Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 14 Aug 2009, 14:05:41 EST Fri, 04 Dec 2009, 14:53:45 EST Fri, 04 Dec 2009, 14:55:11 EST Thu, 07 Apr 2011, 15:09:23 EST Thu, 07 Apr 2011, 15:10:25 EST Thu, 07 Apr 2011, 15:18:50 EST Fri, 16 Mar 2012, 17:02:32 EST Tue, 21 Jan 2014, 10:18:10 EST Fri, 22 Aug 2014, 14:02:39 EST Wed, 27 Aug 2014, 21:57:35 EST Tue, 05 Dec 2017, 06:32:00 EST Fri, 07 Sep 2018, 14:20:17 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 1235 Abstract Views, 446 File Downloads  -  Detailed Statistics Created: Fri, 14 Aug 2009, 14:05:41 EST