Experiential satisfaction with a wholly online marketing unit Ringer, Allison C., Vocino, Andrea, Volkov, Michael and Bridson, Kerrie 2008, Experiential satisfaction with a wholly online marketing unit, in ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Promaco Conventions, Canning Bridge, W.A., pp. 1-7. Attached Files Name Description MIMEType Size Downloads ringer-experientialsatisfaction-2008.pdf Published version application/pdf 179.22KB 119 Title Experiential satisfaction with a wholly online marketing unit Author(s) Ringer, Allison C. orcid.org/0000-0003-1690-5392 Vocino, Andrea orcid.org/0000-0002-5551-9059 Volkov, Michael orcid.org/0000-0002-2459-4515 Bridson, Kerrie orcid.org/0000-0002-3454-9910 Conference name Australian and New Zealand Marketing Academy Conference (2008 : Sydney, N.S.W.) Conference location Olympic Park, Sydney, N.S.W. Conference dates 1-3 December 2008 Title of proceedings ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat Editor(s) Spanjaard, Daniela Denize, Sara Sharma, Neeru Publication date 2008 Conference series Australian and New Zealand Marketing Academy Conference Start page 1 End page 7 Total pages 7 Publisher Promaco Conventions Place of publication Canning Bridge, W.A. Summary This study examines the relationship between students’ satisfaction with a core undergraduate marketing unit, preference for online or face-to-face mode of teaching delivery and intent to major in marketing. The core undergraduate marketing unit was offered only in a wholly online mode, although many of the students had experienced traditional face-to-face classes in previous units. The sample was 112 undergraduate students. Findings indicated students’ preference for face-to-face mode of teaching delivery did not affect satisfaction with the marketing unit, but there was a significant relationship between unit satisfaction and students preference for online mode of teaching delivery. Mode of teaching delivery preferences suggested neither the online or face-to-face mode affected students’ choice in majoring in the marketing discipline, however, there was a significant relationship between student satisfaction and intent to major in marketing. Notes Reproduced with the kind permission of the copyright owner. ISBN 9781863081443 1863081445 Language eng Field of Research 130306 Educational Technology and Computing Socio Economic Objective 970113 Expanding Knowledge in Education HERDC Research category E1 Full written paper - refereed Copyright notice ©2008, ANZMAC Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30018183 Document type: Conference Paper Collections: Faculty of Arts and Education Faculty of Business and Law School of Management and Marketing Higher Education Research Group Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Fri, 14 Aug 2009, 14:05:45 EST Mon, 07 Dec 2009, 07:55:58 EST Mon, 07 Dec 2009, 07:57:10 EST Tue, 08 Nov 2011, 16:04:45 EST Fri, 16 Mar 2012, 17:02:59 EST Tue, 21 Jan 2014, 10:20:25 EST Tue, 14 Oct 2014, 07:41:13 EST Tue, 05 Dec 2017, 06:32:01 EST Fri, 07 Sep 2018, 14:20:20 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 1127 Abstract Views, 120 File Downloads  -  Detailed Statistics Created: Fri, 14 Aug 2009, 14:05:45 EST