Towards a cyclical framework for the investigation and management of elite level sponsorships Karg, Adam and Turner, Paul 2008, Towards a cyclical framework for the investigation and management of elite level sponsorships, in SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, SMA, [Gold Coast, Queensland], pp. 1-9. Attached Files Name Description MIMEType Size Downloads Title Towards a cyclical framework for the investigation and management of elite level sponsorships Author(s) Karg, Adam orcid.org/0000-0001-5264-0163 Turner, Paul orcid.org/0000-0002-4875-0404 Conference name Sport Marketing Association (6th : 2008 : Gold Coast, Queensland) Conference location Gold Coast, Queensland Conference dates 16 - 19 July 2008 Title of proceedings SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association Editor(s) [Unknown] Publication date 2008 Conference series Sport Marketing Association Start page 1 End page 9 Total pages 9 Publisher SMA Place of publication [Gold Coast, Queensland] Summary Sponsorship is a growing marketing communications tool which can produce unmatched results when used effectively. As such, rigid and applicable management frameworks are of critical importance as the discipline continues to develop. A conceptual review of existing sponsorship management frameworks and their common components are presented before an alternate cyclical management framework is derived. A series of case studies with organizations investing in elite level, million dollar sport sponsorship was used as the research strategy. Data was collected through qualitative interviews with within and cross case analysis used to identify trends. Five pillars of evidence supported the view that sponsorships were viewed and managed by corporate sponsors under a cyclical framework. The cyclical framework allows for interrelations between sponsorship management components to be better identified and investigated, and demonstrate how a cyclical view of management can aid the ongoing creation of value in long term sponsorships. Language eng Field of Research 150599 Marketing not elsewhere classified HERDC Research category E1 Full written paper - refereed Copyright notice ©2008, SMA Persistent URL http://hdl.handle.net/10536/DRO/DU:30018308 Document type: Conference Paper Collections: Faculty of Business and Law School of Management and Marketing Related Links Link Description Connect to conference website Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 14 Aug 2009, 14:07:09 EST Thu, 10 Dec 2009, 13:45:49 EST Thu, 10 Dec 2009, 13:46:30 EST Fri, 07 May 2010, 09:45:48 EST Fri, 07 May 2010, 09:47:06 EST Fri, 16 Mar 2012, 17:12:30 EST Fri, 22 Aug 2014, 14:26:47 EST Wed, 27 Aug 2014, 21:59:26 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 985 Abstract Views, 2 File Downloads  -  Detailed Statistics Created: Fri, 14 Aug 2009, 14:07:09 EST