The institutional foundation of materialism in western societies

Kilbourne, William, Dorsch, Michael, McDonagh, Pierre, Urien, Bertrand, Prothero, Andrea, Grunhagen, Marko, Polonsky, Michael, Marshall, David, Foley, Janice and Bradshaw, Alan 2009, The institutional foundation of materialism in western societies, Journal of macromarketing, vol. 29, no. 3, pp. 259-278, doi: 10.1177/0276146709334298.

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Title The institutional foundation of materialism in western societies
Author(s) Kilbourne, William
Dorsch, Michael
McDonagh, Pierre
Urien, Bertrand
Prothero, Andrea
Grunhagen, Marko
Polonsky, MichaelORCID iD for Polonsky, Michael
Marshall, David
Foley, Janice
Bradshaw, Alan
Journal name Journal of macromarketing
Volume number 29
Issue number 3
Start page 259
End page 278
Total pages 20
Publisher Sage Publications
Place of publication Thousand Oaks, Calif.
Publication date 2009-09
ISSN 0276-1467
Keyword(s) materialism
dominant social paradigm
structural equations
Summary Studies of materialism have increased in recent years, and most of these studies examine various aspects of materialism including its individual or social consequences. However, understanding, and possibly shaping, a society’s materialistic tendencies requires a more complete study of the relationship between a society’s institutional patterns and the acceptance of materialism by its members. Consequently, the current study examines five of the institutional antecedents of materialism to understand better how and why it develops as a mode of consumption within a society. More specifically, a model relating materialism and a set of institutionalized patterns of social behavior referred to as the dominant social paradigm was developed and tested in a study of seven industrial, market-based countries. The results suggest that the economic, technological, political, anthropocentric, and competition institutions making up the dominant social paradigm are all positively related to materialism. The implications of the relationship are then discussed.
Language eng
DOI 10.1177/0276146709334298
Field of Research 150506 Marketing Theory
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2009
Copyright notice ©2009, SAGE Publications
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