Managing stakeholder 'push back', an exploratory investigation into dealing with negative cross cultural communication in a global environment White, Mona, Haire, Joel, Rex, Judy and King, Janelle 2003, Managing stakeholder 'push back', an exploratory investigation into dealing with negative cross cultural communication in a global environment, in ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, University of South Australia, Adelaide, S. A., pp. 1533-1539. Attached Files Name Description MIMEType Size Downloads white-managingstakeholder-2003.pdf Published version application/pdf 341.22KB 150 Title Managing stakeholder 'push back', an exploratory investigation into dealing with negative cross cultural communication in a global environment Author(s) White, Mona Haire, Joel Rex, Judy King, Janelle Conference name Australian and New Zealand Marketing Academy. Conference (2003 : Adelaide, South Australia) Conference location Adelaide, South Australia Conference dates 1-3 December 2003 Title of proceedings ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings Editor(s) Kennedy, Rachel Publication date 2003 Conference series Australian & New Zealand Marketing Academy Conference Start page 1533 End page 1539 Publisher University of South Australia Place of publication Adelaide, S. A. Keyword(s) pushback cross-cultural communication public affairs international marketing strategic management Summary This paper addresses the issue of a current business phenomenon – ‘push back’. This phenomenon has been experienced by a number of transnational companies. It is embedded in the challenges of cross-cultural communication and involves the linkage of local culture activists with globalisation acitivists in an alliance to stop business growth. This exploratory investigation examines three multinational organisations using qualitative research. From the findings a model has been developed in an attempt to provide practitioners with a framework with which to understand ‘push back’. The complexity of combating alliances of this nature raises challenges for the current approaches to marketing and the need for a multi-stakeholder approach in cross-cultural communication is suggested. ISBN 9780868039831 0868039837 Language eng Field of Research 150502 - Marketing Communications 150503 - Marketing Management (incl. Strategy and Customer Relations) Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1.1 Full written paper - refereed Copyright notice ©2003, The Authors Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30021017 Document type: Conference Paper Collections: Faculty of Business and Law Deakin Business School School of Management and Marketing Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges   Connect to conference website Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Mon, 16 Nov 2009, 10:43:51 EST Thu, 26 Nov 2009, 12:52:04 EST Fri, 27 Nov 2009, 11:29:50 EST Fri, 27 Nov 2009, 11:33:16 EST Fri, 27 Nov 2009, 12:48:54 EST Thu, 14 Jan 2010, 13:05:03 EST Wed, 28 Apr 2010, 12:06:51 EST Wed, 28 Apr 2010, 12:07:47 EST Fri, 01 Mar 2013, 10:48:53 EST Fri, 01 Mar 2013, 10:49:38 EST Tue, 05 Mar 2013, 10:24:28 EST Tue, 05 Mar 2013, 10:25:34 EST Tue, 05 Dec 2017, 09:04:39 EST Fri, 07 Sep 2018, 14:30:42 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 726 Abstract Views, 150 File Downloads  -  Detailed Statistics Created: Mon, 16 Nov 2009, 10:43:51 EST