International education and challenges for Australia (case study)

Arambewela, Rodney 2006, International education and challenges for Australia (case study). In Malhotra, Naresh, Hall, John and Oppenheim, Peter (ed), Marketing research : an applied orientation, Pearson Education Australia, Frenchs Forest, N.S.W., pp.827-829.

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Title International education and challenges for Australia (case study)
Author(s) Arambewela, Rodney
Title of book Marketing research : an applied orientation
Editor(s) Malhotra, Naresh
Hall, JohnORCID iD for Hall, John
Oppenheim, Peter
Publication date 2006
Total chapters 21
Start page 827
End page 829
Total pages 3
Publisher Pearson Education Australia
Place of Publication Frenchs Forest, N.S.W.
Keyword(s) Marketing research
Marketing research -- Methodology
Sales & marketing (Australia,New Zealand)
Management skills & techniques
Summary The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.
ISBN 9780733970047
Edition 3rd ed.
Language eng
Field of Research 150505 Marketing Research Methodology
HERDC Research category BN.1 Other book chapter, or book chapter not attributed to Deakin
ERA Research output type JO3 Original creative work - Textual work
Copyright notice ©2006, Pearson Education Australia
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