Exploratory study into the use of the web as a marketing tool by arts organisations in Vietnam Le, Huong and Sargent, Jason 2009, Exploratory study into the use of the web as a marketing tool by arts organisations in Vietnam, in ANZAM 2009 : Sustainable management and marketing, Promaco Conventions, [Canning Bridge, W.A.], pp. 1-17. Attached Files Name Description MIMEType Size Downloads le-exploratorystudyinto-2009.pdf Published version application/pdf 656.68KB 894 Title Exploratory study into the use of the web as a marketing tool by arts organisations in Vietnam Author(s) Le, Huong orcid.org/0000-0002-1806-6089 Sargent, Jason Conference name Australian and New Zealand Academy of Management Conference (23rd : 2009 : Melbourne, Victoria) Conference location Melbourne, Victoria Conference dates 1-4 Dec. 2009 Title of proceedings ANZAM 2009 : Sustainable management and marketing Editor(s) [Unknown] Publication date 2009 Conference series Australian and New Zealand Academy of Management Conference Start page 1 End page 17 Total pages 17 Publisher Promaco Conventions Place of publication [Canning Bridge, W.A.] Keyword(s) electronic marketing Summary This paper presents exploratory findings into the use of the web as a marketing tool by arts organisations in Vietnam. The websites of seventeen Vietnamese arts organisations were evaluated to determine current levels of marketing functionality. The findings were analysed from the perspective of the four elements of the marketing mix (price, place, product and promotion). The study found that arts organisations in Vietnam are less sophisticated in using the web as a marketing tool compared with Western counterparts, and that organisation's websites contained basic information catalogues and contact details but limited multimedia functionality. The implications to audience development will be explored through a survey with stakeholders of the seventeen arts organisations in Vietnam as a future research stream. NB: The terms 'web' and 'Internet' are used interchangeably in this paper. Notes Reproduced with the kind permission of the copyright owner. ISBN 1863081577 Language eng Field of Research 150506 Marketing Theory Socio Economic Objective 910403 Marketing HERDC Research category E1 Full written paper - refereed Copyright notice ©2009, Promaco Conventions Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30021791 Document type: Conference Paper Collections: Faculty of Arts and Education Faculty of Business and Law School of Management and Marketing Higher Education Research Group Open Access Collection   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Sun, 17 Jan 2010, 13:56:40 EST Tue, 19 Jan 2010, 14:53:24 EST Tue, 19 Jan 2010, 14:55:56 EST Wed, 20 Jan 2010, 09:53:11 EST Mon, 01 Feb 2010, 14:14:18 EST Mon, 01 Feb 2010, 14:47:51 EST Mon, 01 Feb 2010, 14:48:43 EST Wed, 17 Feb 2010, 12:58:03 EST Wed, 10 Aug 2011, 16:05:39 EST Wed, 10 Aug 2011, 16:06:58 EST Fri, 12 Aug 2011, 08:49:12 EST Thu, 18 Aug 2011, 11:54:16 EST Thu, 18 Aug 2011, 11:55:18 EST Thu, 18 Aug 2011, 11:58:51 EST Thu, 18 Aug 2011, 12:18:15 EST Wed, 02 Nov 2011, 08:55:21 EST Wed, 02 Nov 2011, 08:56:23 EST Fri, 16 Mar 2012, 17:33:25 EST Tue, 05 Dec 2017, 09:05:57 EST Fri, 07 Sep 2018, 14:34:21 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 1100 Abstract Views, 894 File Downloads  -  Detailed Statistics Created: Sun, 17 Jan 2010, 13:56:38 EST by Katrina Fleming