Overview of twentieth-century campaigns Sheehan, Mark 2009, Overview of twentieth-century campaigns. In Sheehan, Mark and Xavier, Robina (ed), Public relations campaigns, Oxford University Press, South Melbourne, Vic., pp.11-30. Attached Files Name Description MIMEType Size Downloads Title Overview of twentieth-century campaigns Author(s) Sheehan, Mark Title of book Public relations campaigns Editor(s) Sheehan, Mark Xavier, Robina Publication date 2009 Chapter number 2 Total chapters 15 Start page 11 End page 30 Total pages 20 Publisher Oxford University Press Place of Publication South Melbourne, Vic. Summary Aims of this Chapter: • To understand the early foundations of public relations in Australia and New Zealand • To examine the development of public relations through a campaign perspective ISBN 9780195559101 Language eng Field of Research 200101 Communication Studies Socio Economic Objective 950299 Communication not elsewhere classified HERDC Research category B1 Book chapter Persistent URL http://hdl.handle.net/10536/DRO/DU:30022646 Document type: Book Chapter Collections: Faculty of Arts and Education School of Communication and Creative Arts   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Wed, 20 Jan 2010, 11:29:28 EST Fri, 22 Jan 2010, 09:17:38 EST Fri, 22 Jan 2010, 09:18:44 EST Fri, 22 Jan 2010, 10:20:13 EST Fri, 29 Jan 2010, 11:41:52 EST Fri, 29 Jan 2010, 11:42:38 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 956 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Wed, 20 Jan 2010, 11:29:26 EST