Internet and competitive advantage in Australian professional sport organisations
Evans, Daniel. 2002, Internet and competitive advantage in Australian professional sport organisations, M. Comm. thesis, Bowater School of Management and Marketing, Deakin University.
Investigates the use of the Internet for competitive advantage by Australian professional sport organisations. Despite compelling evidence of the potential of the Internet as a business tool, limited empirical research has been undertaken exploring how to maximise Internet opportunities. This research is a response to that gap.
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.