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Marketing across cultures : an investigation into place specific dimensions of service quality in sport

Westerbeek, Hans, 1965- 2001, Marketing across cultures : an investigation into place specific dimensions of service quality in sport, Ph.D. thesis, Bowater School of Management and Marketing, Deakin University.

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Title Marketing across cultures : an investigation into place specific dimensions of service quality in sport
Author Westerbeek, Hans, 1965-
Institution Deakin University
School Bowater School of Management and Marketing
Faculty Faculty of Business and Law
Degree name Ph.D.
Date submitted 2001
Keyword(s) Soccer - Marketing
Sports administration
Summary Aims to identify dimensions of service quality specific to spectator sport settings, and to determine if dimensions differed across cultures. The study was limited to the soccer industry. Six dimensions (differing between cultures) were found surveying spectators affiliated to clubs in Australia, the USA, the Netherlands and Malaysia.
Language eng
Description of original x, 288 leaves ; 30 cm.
Dewey Decimal Classification 796.3340698
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30023566

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.