Customer relationship management in banks with special reference to Bangladesh
Wise, Victoria and Ali, Muhammad 2009, Customer relationship management in banks with special reference to Bangladesh, in AIBSW 2009 : Proceedings of the 2009 Academy of International Business (AIB) US Southwest Chapter Annual Conference, Academy of International Business, Southwest Chapter, East Lansing, Mich., pp. 45-57.
Academy of International Business, Southwest Chapter Conference
Start page
45
End page
57
Total pages
13
Publisher
Academy of International Business, Southwest Chapter
Place of publication
East Lansing, Mich.
Summary
Customer-banker relational behavior is dynamic and fast-changing and better interpersonal relationships tend to be characterized by their quality. Banks in Bangladesh are functioning increasingly under the competitive pressures originating from the banking system from non-banking institutions as well as from the domestic and international capital markets. In order to expand banking business, as well as sustain it in the long run, it has now become essential for banks to focus on developing long-term relationships with their customers. One facet of the efficient management of banks is the matching of customers' needs and banking products. Banks, when creating new products, should take into consideration their customers' needs informed by market research programs. In this paper we examine whether banking products in Bangladesh address customers' needs.
Notes
Reproduced with the kind permission of the copyright owner.
Language
eng
Field of Research
150303 Corporate Governance and Stakeholder Engagement
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.