The original bailout of US corporations : the public relations bailout

Mackey, Steve 2010, The original bailout of US corporations : the public relations bailout, Public relations review, vol. 36, no. 1, pp. 1-6, doi: 10.1016/j.pubrev.2009.10.008.

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Title The original bailout of US corporations : the public relations bailout
Author(s) Mackey, Steve
Journal name Public relations review
Volume number 36
Issue number 1
Start page 1
End page 6
Total pages 6
Publisher Elsevier
Place of publication Oxford, England
Publication date 2010-03
ISSN 0363-8111
Keyword(s) public relations
Summary More than a trillion of taxpayer dollars are currently being used to bail out the US banking, mortgage and car industries. This invokes an interesting connection to public relations the last time drastic US government involvement with corporations was contemplated. This pre-First World War crisis of the free enterprise system involved a deficit not of money but of favourable public opinion. The requirement was for vast amounts of public opinion and public policy work by a reported at least 1200 – what were at that time called – press agents. This was the period when public relations emerged as a fundamental plank of US and ultimately of global culture. The thesis of this article is that many aspects of the world we live in cannot be properly understood without a better analysis of the first bailout of US corporations—the public relations bailout.

Language eng
DOI 10.1016/j.pubrev.2009.10.008
Field of Research 160503 Communications and Media Policy
HERDC Research category C1 Refereed article in a scholarly journal
HERDC collection year 2010
Copyright notice ©2009, Elsevier Inc.
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Document type: Journal Article
Collections: Faculty of Arts and Education
School of Communication and Creative Arts
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Created: Wed, 24 Feb 2010, 15:41:32 EST by Gabrielle Lamb

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