Co-creation in the heritage sector Minkiewicz, Joanna, Evans, Jody and Bridson, Kerrie 2009, Co-creation in the heritage sector, in ANZMAC 2009 : Sustainable management and marketing conference, ANZMAC, Melbourne, Vic., pp. 1-10. Attached Files Name Description MIMEType Size Downloads bridson-cocreation-2009.pdf Published version application/pdf 93.67KB 1046 Title Co-creation in the heritage sector Author(s) Minkiewicz, Joanna Evans, Jody Bridson, Kerrie orcid.org/0000-0002-3454-9910 Conference name Australian and New Zealand Marketing Academy. Conference (2009 : Melbourne, Vic.) Conference location Melbourne, Vic. Conference dates 30 November - 2 December, 2009 Title of proceedings ANZMAC 2009 : Sustainable management and marketing conference Editor(s) Tojib, Dewi Publication date 2009 Conference series Australian and New Zealand Marketing Academy Conference Start page 1 End page 10 Total pages 10 Publisher ANZMAC Place of publication Melbourne, Vic. Keyword(s) services marketing service-dominant logic experience economy co-creation co-production heritage sector Summary This conceptual paper aims to contribute to current services marketing, service-dominant logic and co-creation literature by investigating the co-creation of experiences and conceptualizing it in terms of three dimensions. A conceptual model is developed in the context of the heritage sector, with each of the three proposed dimensions discussed in-depth. Notes Reproduced with the kind permission of the copyright owner. ISBN 9781863081580 1863081585 Language eng Field of Research 150506 Marketing Theory HERDC Research category E1 Full written paper - refereed Copyright notice ©2009, ANZMAC Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30024754 Document type: Conference Paper Collections: Faculty of Arts and Education Faculty of Business and Law School of Management and Marketing Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Tue, 02 Mar 2010, 13:27:31 EST Fri, 05 Mar 2010, 11:35:20 EST Fri, 05 Mar 2010, 13:27:20 EST Fri, 05 Mar 2010, 13:28:29 EST Wed, 10 Mar 2010, 12:21:38 EST Wed, 26 Oct 2011, 15:13:38 EST Wed, 26 Oct 2011, 15:15:46 EST Wed, 09 Nov 2011, 08:17:22 EST Fri, 16 Mar 2012, 17:50:31 EST Tue, 05 Dec 2017, 09:12:26 EST Fri, 07 Sep 2018, 14:49:14 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 1131 Abstract Views, 1046 File Downloads  -  Detailed Statistics Created: Tue, 02 Mar 2010, 13:27:28 EST by Katrina Fleming