Minkiewicz, Joanna, Evans, Jody and Bridson, Kerrie 2009, Co-creation in the heritage sector, in ANZMAC 2009 : Sustainable management and marketing conference, ANZMAC, Melbourne, Vic., pp. 1-10.
This conceptual paper aims to contribute to current services marketing, service-dominant logic and co-creation literature by investigating the co-creation of experiences and conceptualizing it in terms of three dimensions. A conceptual model is developed in the context of the heritage sector, with each of the three proposed dimensions discussed in-depth.
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.