Model of behavioural response in social marketing

Binney, Wayne William. 2007, Model of behavioural response in social marketing, Ph.D. thesis, Deakin Business School, Deakin University.

Title Model of behavioural response in social marketing
Author Binney, Wayne William.
Institution Deakin University
School Deakin Business School
Faculty Faculty of Business and Law
Degree name Ph.D.
Date submitted 2007
Keyword(s) Social marketing
Marketing research - Methodology
Summary This thesis contributes to the expanding area of non-profit and social marketing research. The research developed a new conceptual model that was applied to environmental management and provides an understanding of the components that contribute to durable behaviour change in social marketing applications.
Notes Degree conferred 2008.
Language eng
Description of original xvii, 262 leaves ; 30 cm.
Dewey Decimal Classification 658.83
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