The effects of cultural barriers on market entry strategy Chung, M. 2005, The effects of cultural barriers on market entry strategy, in Diversity conference 2005 : Proceedings of the 5th International Conference on Diversity in Organisations, Communities and Nations Conference, Common Ground Publishing, Altona, Vic., pp. 1-1. Attached Files Name Description MIMEType Size Downloads Title The effects of cultural barriers on market entry strategy Author(s) Chung, M. Conference name Diversity in Organisations, Communities and Nations. Conference (5th : 2005 : Beijing, China) Conference location Beijing, China Conference dates 30 Jun. - 3 Jul. 2005 Title of proceedings Diversity conference 2005 : Proceedings of the 5th International Conference on Diversity in Organisations, Communities and Nations Conference Editor(s) [Unknown] Publication date 2005 Conference series Diversity in Organisations, Communities and Nations Conference Start page 1 End page 1 Total pages 1 Publisher Common Ground Publishing Place of publication Altona, Vic. Summary The increasing interests worldwide urge researchers to examine the strategies used specifically for tackling the Chinese market. This urgency is brought forward by the fact of a low success rate of international businesses operating in China in the past twenty years. This paper identifies the fundamental barrier — cultural difference and its impact on Australia-China business practices. It identifies the differences which impinge on basic decision making processes. It raises the issue of where cultural factors should be placed in organizations. It stresses that consideration of cultural differences plays an important role in the success of entering the Chinese market. Through a single case study of an Australian organisation's operation in China, it is demonstrated that cultural differences are to be considered at a strategic level rather than an operational level. In this method, appropriate implementations will be able to be carried out. Language eng Field of Research 150308 International Business Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category E1.1 Full written paper - refereed Persistent URL http://hdl.handle.net/10536/DRO/DU:30028101 Document type: Conference Paper Collections: Faculty of Business and Law Deakin Business School School of Management and Marketing Related Links Link Description Connect to conference website Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Thu, 01 Apr 2010, 16:27:24 EST Fri, 09 Apr 2010, 13:38:31 EST Fri, 09 Apr 2010, 14:04:15 EST Thu, 15 Apr 2010, 14:08:19 EST Tue, 10 Jan 2012, 13:39:30 EST Wed, 18 Jan 2012, 10:08:37 EST Wed, 08 Feb 2012, 15:00:52 EST Wed, 17 Sep 2014, 19:19:40 EST Fri, 19 Sep 2014, 11:40:46 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 741 Abstract Views, 0 File Downloads  -  Detailed Statistics Created: Thu, 01 Apr 2010, 16:27:24 EST