The use of control systems in new product development innovation : advancing the 'help or hinder' debate
Akroyd, Chris, Narayan, Sharlene and Sridharan, V. G. 2009, The use of control systems in new product development innovation : advancing the 'help or hinder' debate, ICFAI journal of knowledge management, vol. VII, no. 5-6, pp. 70-90.
New Product Development (NPD) innovation is a critical activity in the current economic environment. In order to manage their NPD innovation projects, firms use Management Controls Systems (MCS). However, the effect that these systems have on NPD innovation is not clear. One stream of research suggests that MCS help NPD innovation while another stream suggests MCS hinder NPD innovation. Past research has shown that the role and style of MCS used may offer explanations on why MCS can both help and hinder NPD innovation. This paper adds another explanation by examining the relationship between three models (divisional, activity/decision and conversion/response) of a commonly used MCS, known as the Stage-Gate Process1 in the NPD innovation literature, and three types of NPD innovation projects (incremental, semi-radical and radical). The insights from an ethnomethodology informed field study are used to understand how and why the firms may use a different MCS (Stage-Gate Process models) for different NPD innovation project types.
Notes
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Language
eng
Field of Research
150399 Business and Management not elsewhere classified
Socio Economic Objective
910499 Management and Productivity not elsewhere classified
HERDC Research category
C3.1 Non-refereed articles in a professional journal
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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.