The role of creativity in entrepreneurship

Fillis, Ian and Rentschler, Ruth 2010, The role of creativity in entrepreneurship, Journal of enterprising culture, vol. 18, no. 1, pp. 49-81, doi: 10.1142/S0218495810000501.

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Title The role of creativity in entrepreneurship
Author(s) Fillis, Ian
Rentschler, Ruth
Journal name Journal of enterprising culture
Volume number 18
Issue number 1
Start page 49
End page 81
Total pages 33
Publisher World Scientific Publishing Co.
Place of publication Singapore
Publication date 2010-03
ISSN 0218-4958
Keyword(s) creativity
critical thinking
Summary This paper evaluates the contribution of creativity to entrepreneurship theory and practice in terms of building an holistic and transdisciplinary understanding of its impact. Acknowledgement is made of the subjectivist theory of entrepreneurship which embraces randomness, uncertainty and ambiguity but these factors should then be embedded in wider business and social contexts. The analysis is synthesised into a number of themes, from consideration of its definition, its link with personality and cognitive style, creativity as a process and the use of biography in uncovering data on creative entrepreneurial behaviour. Other relevant areas of discussion include creativity's link with motivation, actualisation and innovation, as well as the interrogation of entrepreneurial artists as owner/managers. These factors are embedded in a critical evaluation of how creativity contributes to successful entrepreneurship practice. Modelling, measuring and testing entrepreneurial creativity are also considered and the paper includes detailed consideration of several models of creativity in entrepreneurship. Recommendations for future theory and practice are also made.
Language eng
DOI 10.1142/S0218495810000501
Field of Research 150404 Sport and Leisure Management
Socio Economic Objective 910402 Management
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2010, World Scientific Publishing Co.
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Document type: Journal Article
Collections: Faculty of Business and Law
School of Management and Marketing
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