Shopping with mum : mother and daughter consumer socialization Minahan, Stella and Huddleston, Patricia 2010, Shopping with mum : mother and daughter consumer socialization, Young consumers, vol. 11, no. 3, pp. 170-177, doi: 10.1108/17473611011074241. Attached Files Name Description MIMEType Size Downloads minahan-shoppingwith-2010.pdf Post print application/pdf 175.05KB 670 Title Shopping with mum : mother and daughter consumer socialization Author(s) Minahan, Stella Huddleston, Patricia Journal name Young consumers Volume number 11 Issue number 3 Start page 170 End page 177 Total pages 8 Publisher Emerald Goup Publishing Place of publication Bingley, England Publication date 2010 ISSN 1747-3616 1758-7212 Keyword(s) consumer behaviour family roles shops skills United States of America women Summary Purpose – Responding to calls for a greater understanding of consumer socialization in young people, this paper aims to investigate daughters' perceptions of shopping with their mothers. It seeks to provide insights into the significance of the retail shopping experience for young women. Design/methodology/approach – This exploratory study is based on 30 online and three face-to-face interviews with young women aged between 20 and 22. The authors asked the young women who they shopped with and why and to recount some of their best and worst shopping experiences. The interviews were coded and analysed to reveal several recurring themes. This paper reports only on data relating to shopping with their mothers. Findings – The four major themes that emerged from the interviews with the young women were: gaining independence; trust in mother; the bank of mum; quality time with mum. Research limitations/implications – The sample is limited to young women in a Midwest university in the USA. Attitudes to consumption and shopping and the mother daughter relationship are culturally derived and may differ in other contexts. Practical implications – Women are critical to the retail industry and make the bulk of buying decisions for the family. Daughters represent the next generation of this major market force. Marketers and retailers must be cognizant of the power of this relationship. Originality/value – This paper is the first to report on the daughter-mother shopping experience, with daughters' perceptions of this experience and the outcomes of the consumer socialisation that occur. Language eng DOI 10.1108/17473611011074241 Field of Research 150501 Consumer-Oriented Product or Service Development Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category C1 Refereed article in a scholarly journal Copyright notice ©2010, Emerald Group Publishing Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30031054 Document type: Journal Article Collections: Faculty of Business and Law Deakin Business School Open Access Collection Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 04 Nov 2010, 15:22:44 EST Wed, 10 Nov 2010, 08:47:37 EST Wed, 10 Nov 2010, 10:26:21 EST Wed, 10 Nov 2010, 10:27:37 EST Thu, 25 Jul 2013, 12:31:16 EST Thu, 25 Jul 2013, 12:31:46 EST Tue, 05 Dec 2017, 10:44:16 EST Fri, 07 Sep 2018, 15:07:20 EST Filtered Full Citation counts:   Cited 20 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 572 Abstract Views, 672 File Downloads  -  Detailed Statistics Created: Thu, 04 Nov 2010, 15:22:36 EST by Katrina Fleming