Managing the sporting events environment : an empirical model of attendance motivations
Hall, John, O'Mahony, Barry and Vieceli, Julian 2010, Managing the sporting events environment : an empirical model of attendance motivations, in AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Academy of Marketing, [Coventry, England], pp. 67-77.
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Managing the sporting events environment : an empirical model of attendance motivations
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