Helping business leverage web 2.0 to generate social capital Lee, Chia Yao, Saundage, Dilal and Parker, Craig 2010, Helping business leverage web 2.0 to generate social capital, in ACIS 2010 : Proceedings of the 21st Australasian Conference on Information Systems, ACIS, Brisbane, Qld.. Attached Files Name Description MIMEType Size Downloads lee-helpingbusinessesleverage-2010.pdf Published version application/pdf 125.69KB 321 Title Helping business leverage web 2.0 to generate social capital Author(s) Lee, Chia Yao Saundage, Dilal orcid.org/0000-0001-6937-4789 Parker, Craig orcid.org/0000-0003-3785-8142 Conference name Australasian Conference on Information Systems (21st : 2010 : Brisbane, Qld.) Conference location Brisbane, Qld. Conference dates 1-3 Dec. 2010 Title of proceedings ACIS 2010 : Proceedings of the 21st Australasian Conference on Information Systems Editor(s) [Unknown] Publication date 2010 Conference series Australasian Conference on Information Systems Publisher ACIS Place of publication Brisbane, Qld. Keyword(s) Web 2.0 Social Capital Theory Bonding Bridging Summary Businesses large and small are keen to leverage Web 2.0 applications to interact with customers, suppliers and other stakeholders. Whilst some have achieved success, others are still struggling to understand the opportunities and threats associated with using Web 2.0 in business. This paper discusses the development of a conceptual framework to help businesses understand how they could leverage Web 2.0 applications to generate social capital. The proposed framework helps businesses (i) identify opportunities to leverage the strengths and features of various Web 2.0 applications, and (ii) develop business strategies for Web 2.0. As a positional paper, it contributes to theory by proposing a systematic and structured approach for understanding how social capital is created, captured, distributed, and consumed online. Notes Reproduced with the kind permission of the copyright owner. Language eng Field of Research 080612 Interorganisational Information Systems and Web Services Socio Economic Objective 970110 Expanding Knowledge in Technology HERDC Research category E1 Full written paper - refereed Copyright notice ©2010, Chia Yao Lee, Dilal Saundage and Craig Parker Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30032134 Document type: Conference Paper Collections: Faculty of Arts and Education Faculty of Business and Law School of Information and Business Analytics Higher Education Research Group Open Access Collection Related Links Link Description Connect to published version Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Wed, 05 Jan 2011, 12:41:22 EST Wed, 05 Jan 2011, 13:51:37 EST Wed, 05 Jan 2011, 13:52:07 EST Wed, 05 Jan 2011, 13:53:04 EST Fri, 07 Jan 2011, 08:39:49 EST Fri, 07 Jan 2011, 08:43:59 EST Wed, 19 Jan 2011, 10:33:13 EST Wed, 19 Jan 2011, 10:34:26 EST Wed, 19 Jan 2011, 10:36:10 EST Wed, 19 Jan 2011, 10:37:14 EST Wed, 19 Jan 2011, 10:38:01 EST Mon, 02 May 2011, 12:38:15 EST Fri, 16 Mar 2012, 18:28:57 EST Thu, 31 May 2012, 10:07:08 EST Tue, 04 Jun 2013, 14:05:39 EST Fri, 22 Aug 2014, 14:57:11 EST Wed, 21 Oct 2015, 13:53:39 EST Tue, 06 Sep 2016, 16:15:36 EST Tue, 05 Dec 2017, 10:45:47 EST Fri, 07 Sep 2018, 15:13:11 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 2 times in Scopus Search Google Scholar Access Statistics: 1009 Abstract Views, 321 File Downloads  -  Detailed Statistics Created: Wed, 05 Jan 2011, 12:41:18 EST by Katrina Fleming