Non-market strategy and the 'race to the bottom': lessons from the Baywatch experience Jones, Marc T. 2009, Non-market strategy and the 'race to the bottom': lessons from the Baywatch experience, Journal of Australian political economy, no. 63, Winter, pp. 32-55. Attached Files Name Description MIMEType Size Downloads jones-nonmarketstrategy-2009.pdf Published version application/pdf 859.24KB 166 Title Non-market strategy and the 'race to the bottom': lessons from the Baywatch experience Author(s) Jones, Marc T. Journal name Journal of Australian political economy Issue number 63 Season Winter Start page 32 End page 55 Publisher Australian Political Economy Movement Place of publication Adelaide, S. Aust. Publication date 2009-06 ISSN 0156-5826 Summary This article examines how international firms operate strategically in the non-market environment to secure advantages which improve their cost and/or revenue structures and, hence, their economic performance. It centres on a detailed case study of the globally popular Baywatch television show's efforts during 1999 to secure attractive locational subsidies by placing the states of New South Wales, Queensland (both in Australia) and Hawaii into competition with each other in a 'race to the bottom'. The article is organized into three main sections: the first briefly reviews the concept of non-market strategy; the second examines the Baywatch case in detail; and the conclusion presents some lessons for various stakeholders involved in this and similar non-market contexts. Notes Reproduced with the kind permission of the copyright owner. Language eng Field of Research 150399 Business and Management not elsewhere classified Socio Economic Objective 910499 Management and Productivity not elsewhere classified HERDC Research category C1.1 Refereed article in a scholarly journal Copyright notice ©2009, The University of Sydney, Faculty of Economics & Business Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30032808 Document type: Journal Article Collections: Faculty of Business and Law Deakin Business School Open Access Collection Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Wed, 16 Feb 2011, 13:20:22 EST Wed, 23 Feb 2011, 13:03:02 EST Wed, 23 Feb 2011, 13:04:26 EST Fri, 04 Mar 2011, 11:31:36 EST Mon, 11 Jul 2011, 09:58:30 EST Tue, 05 Dec 2017, 10:47:11 EST Mon, 22 Jan 2018, 14:01:21 EST Fri, 07 Sep 2018, 18:04:13 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 354 Abstract Views, 166 File Downloads  -  Detailed Statistics Created: Wed, 16 Feb 2011, 13:20:22 EST