La gestione del brand nel settore culturale : un confronto internazionale Massi, Marta and Harrison , Paul 2010, La gestione del brand nel settore culturale : un confronto internazionale, Economia della cultura, vol. XX, no. 2, pp. 269-281. Attached Files Name Description MIMEType Size Downloads Title La gestione del brand nel settore culturale : un confronto internazionale Translated title Brand management in the cultural sector: an international comparison Author(s) Massi, Marta Harrison , Paul orcid.org/0000-0003-4242-6627 Journal name Economia della cultura Volume number XX Issue number 2 Start page 269 End page 281 Total pages 13 Publisher Societa Editrice Il Mulino Place of publication Italy Publication date 2010 ISSN 1122-2417 Language ita Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) Socio Economic Objective 910403 Marketing HERDC Research category C1 Refereed article in a scholarly journal HERDC collection year 2010 Persistent URL http://hdl.handle.net/10536/DRO/DU:30033321 Document type: Journal Article Collections: Faculty of Business and Law Deakin Business School Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Mon, 14 Mar 2011, 10:59:07 EST Tue, 22 Mar 2011, 11:06:57 EST Thu, 21 Apr 2011, 10:49:53 EST Mon, 28 Nov 2011, 12:42:20 EST Mon, 28 Nov 2011, 12:43:22 EST Mon, 28 Nov 2011, 12:45:27 EST Mon, 28 Nov 2011, 12:48:23 EST Mon, 28 Nov 2011, 12:56:54 EST Fri, 17 Oct 2014, 10:40:32 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 1415 Abstract Views, 2 File Downloads  -  Detailed Statistics Created: Mon, 14 Mar 2011, 10:59:03 EST by Katrina Fleming