Investigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time Karg, Adam and McDonald, Heath 2010, Investigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time, in AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21, American Marketing Association, Chicago, Ill., pp. 447-448. Attached Files Name Description MIMEType Size Downloads Title Investigating the effect of sponsor level, length, prominence and relatedness on recall and residual recall rates over time Author(s) Karg, Adam orcid.org/0000-0001-5264-0163 McDonald, Heath Conference name American Marketing Association Summer Educators. Conference (2010 : Boston, Mass.) Conference location Boston, Mass. Conference dates 13-16 Aug. 2010 Title of proceedings AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21 Editor(s) Iyer, Easwar Coulter, Robin Publication date 2010 Conference series American Marketing Association Summer Educators Conference Start page 447 End page 448 Total pages 2 Publisher American Marketing Association Place of publication Chicago, Ill. ISSN 0888-1839 Language eng Field of Research 150502 Marketing Communications Socio Economic Objective 910403 Marketing HERDC Research category E3 Extract of paper HERDC collection year 2010 Copyright notice ©2010, American Marketing Association Persistent URL http://hdl.handle.net/10536/DRO/DU:30033560 Document type: Conference Paper Collections: Faculty of Business and Law Deakin Business School School of Management and Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Versions Version Filter Type Fri, 18 Mar 2011, 14:53:15 EST Tue, 22 Mar 2011, 11:06:47 EST Fri, 01 Apr 2011, 10:54:51 EST Fri, 01 Apr 2011, 11:08:08 EST Fri, 01 Apr 2011, 11:10:13 EST Fri, 01 Apr 2011, 11:11:23 EST Fri, 01 Apr 2011, 11:12:26 EST Wed, 06 Apr 2011, 09:02:04 EST Thu, 26 Jun 2014, 15:49:51 EST Fri, 22 Aug 2014, 15:50:17 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 299 Abstract Views, 1 File Downloads  -  Detailed Statistics Created: Fri, 18 Mar 2011, 14:53:11 EST by Katrina Fleming