New Zealanders' attitudes to milk : implications for public health Wham, Carol A. and Worsley, Anthony 2003, New Zealanders' attitudes to milk : implications for public health, Public health nutrition, vol. 6, no. 1, pp. 73-78, doi: 10.1079/PHN2002353. Attached Files Name Description MIMEType Size Downloads worsley-newzealandersattitudes-2003.pdf Published version application/pdf 144.29KB 710 Title New Zealanders' attitudes to milk : implications for public health Author(s) Wham, Carol A. Worsley, Anthony orcid.org/0000-0002-4635-6059 Journal name Public health nutrition Volume number 6 Issue number 1 Start page 73 End page 78 Publisher Cambridge University Press Place of publication Cambridge, England Publication date 2003 ISSN 1368-9800 Keyword(s) milk attitudes to milk public health survey New Zealand Summary Objective: To identify consumer attitudes and beliefs about (liquid) milk that may be barriers to consumption. Design: Two random-quota telephone surveys conducted in Auckland one year apart. Respondents were questioned about their usual milk intake and their attitudes to milk. The questionnaire included attitude items that reflected the main themes of consumer interest in milk. Setting: New Zealand. Subjects: Seven hundred and thirteen respondents in the baseline survey and a separate sample of 719 respondents in the follow-up survey. Results: At least one-third of the respondents consumed less than a glass (250ml) of milk a day. Non-consumption was highest in young women (15%). People's concerns about milk related to what was important in their lives; what threatens them physically and emotionally. Women held more positive attitudes but they were concerned about the fat content of milk. Men were less aware of milk's nutritional benefits and as a result were less appreciative of its value. Conclusions: There is an opportunity to develop public health initiatives to address the barriers to drinking milk. Industry–health alliances may be an effective means to provide positive nutrition messages about milk and to engage the support of health professionals. Notes Reproduced with the kind permission of the copyright owner. Language eng DOI 10.1079/PHN2002353 Field of Research 111199 Nutrition and Dietetics not elsewhere classified Socio Economic Objective 970111 Expanding Knowledge in the Medical and Health Sciences HERDC Research category C1.1 Refereed article in a scholarly journal Copyright notice ©2003, The Authors Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30034996 Document type: Journal Article Collections: Faculty of Health School of Exercise and Nutrition Sciences Institute for Physical Activity and Nutrition Open Access Collection Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Mon, 30 May 2011, 10:56:14 EST Wed, 03 Aug 2011, 11:48:58 EST Wed, 03 Aug 2011, 11:51:16 EST Thu, 04 Aug 2011, 09:42:36 EST Sat, 17 Jun 2017, 03:05:08 EST Tue, 05 Dec 2017, 10:50:12 EST Fri, 07 Sep 2018, 15:26:02 EST Filtered Full Citation counts:   Cited 17 times in TR Web of Science Cited 18 times in Scopus Search Google Scholar Access Statistics: 536 Abstract Views, 710 File Downloads  -  Detailed Statistics Created: Mon, 30 May 2011, 10:56:14 EST