Social cognitive theory in technological innovation Ratten, Vanessa and Ratten, Hamish 2007, Social cognitive theory in technological innovation, European journal of innovation management, vol. 10, no. 1, pp. 90-108, doi: 10.1108/14601060710720564. Attached Files Name Description MIMEType Size Downloads ratten-socialcognitive-post-2007.pdf Author's post print application/pdf 512.48KB 2079 Title Social cognitive theory in technological innovation Author(s) Ratten, Vanessa Ratten, Hamish Journal name European journal of innovation management Volume number 10 Issue number 1 Start page 90 End page 108 Publisher Emerald Group Publishing Place of publication West Yorkshire, England Publication date 2007 ISSN 1460-1060 1758-7115 Keyword(s) electronic commerce innovation virtual banking young adults Australia Summary Purpose – The aim of this paper is to understand the behavior that Australian youths have towards wireless application protocol (WAP) banking. Design/methodology/approach – This paper is based on a quantitative study of the youth market in Australia. Social cognitive theory is utilized to support a conceptual model that is empirically tested. Findings – The major finding from the research is that the conceptual model is partially supported which indicates the immaturity of WAP technology. Originality/value – Social cognitive theory provides a useful explanation for youth’s intentions to use WAP technology in the banking industry. The youth market is an early adopter of technology that presents a good indicator of future market potential. Notes Reproduced with the kind permission of the copyright owner. Language eng DOI 10.1108/14601060710720564 Field of Research 159999 Commerce, Management, Tourism and Services not elsewhere classified Socio Economic Objective 970115 Expanding Knowledge in Commerce, Management, Tourism and Services HERDC Research category C1.1 Refereed article in a scholarly journal Copyright notice ©2007, Emerald Publishing Group Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30035022 Document type: Journal Article Collections: Faculty of Business and Law Deakin Business School Open Access Collection Related Links Link Description Connect to published version (restricted access) Go to link with your DU access privileges     Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Mon, 30 May 2011, 10:57:16 EST Tue, 04 Oct 2011, 09:14:38 EST Tue, 04 Oct 2011, 09:16:56 EST Tue, 11 Oct 2011, 10:31:05 EST Tue, 11 Oct 2011, 10:32:23 EST Tue, 11 Oct 2011, 10:35:40 EST Thu, 23 Feb 2012, 13:20:51 EST Fri, 09 Mar 2012, 08:09:05 EST Thu, 31 May 2012, 09:50:31 EST Tue, 05 Dec 2017, 10:50:23 EST Fri, 07 Sep 2018, 15:26:14 EST Filtered Full Citation counts:   Cited 34 times in TR Web of Science Cited 58 times in Scopus Search Google Scholar Access Statistics: 348 Abstract Views, 2080 File Downloads  -  Detailed Statistics Created: Mon, 30 May 2011, 10:57:16 EST